Add Ounces.  Lose Pounds.

Losing weight is hard work. Otherwise, obesity wouldn't be on the rise in America today.

But help is right in your own refrigerator. Fresh, wholesome low fat milk.

A growing body of scientific research suggests that, when consumed as a part of a reduced calorie diet, low fat dairy products including low fat milk may aid in weight loss by helping your body burn fat at a faster rate.

So by cutting calories and drinking an eight-ounce glass of fresh, great tasting low fat milk three times a day, you're helping your body burn fat faster and lose excess weight.

To review the growing clinical research on dairy's role in weight management, visit the 24/24 Milk Web site and Why Milk Web site for more information.

And if you're dieting or plan on dieting in the future, don't hold back on enjoying a fresh, great tasting glass of milk along with your three lower calorie meals a day.